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    MultiChoice to Shut Down Showmax Streaming Service After 11 Years

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    Showmax streaming platform logo on screen as MultiChoice announces shutdown plans.

    After more than a decade in the streaming market, MultiChoice Group has announced plans to shut down Showmax, its popular streaming platform across Africa.

    The company, which also owns DStv and GOtv, confirmed the decision in a message sent to customers on March 5. The move follows an internal review aimed at reshaping its digital strategy as competition in the global streaming market grows stronger.

    For now, the service will remain active, and subscribers do not need to take immediate action while the company prepares a transition plan.

    Key Highlights

    • MultiChoice plans to discontinue Showmax after more than 10 years in the streaming market.
    • The decision follows a strategic review to strengthen digital services amid global streaming competition.
    • Subscribers can continue using the platform for now, with further details on timelines expected later.

    MultiChoice Announces Strategic Shutdown Plan

    MultiChoice Group says the decision to discontinue Showmax came after a comprehensive internal review of its digital services.

    In a message to customers, the company explained that the move is part of a broader effort to reposition its streaming strategy and secure long-term sustainability in a highly competitive market.

    Following a comprehensive review, the Showmax Board has taken the decision to discontinue the Showmax service in the near future,

    the message stated.

    Despite the announcement, the company emphasized that the shutdown will not happen immediately. The platform will remain operational while the company prepares a clear transition process for subscribers.

    MultiChoice assured users that they will receive advance notice before any final closure date is implemented.

    The Rise of Showmax Across Africa

    Showmax first launched in South Africa in 2015 as MultiChoice Group’s answer to the growing global streaming trend.

    Over the years, the service expanded into multiple African markets, offering local movies, international series, and original productions tailored to regional audiences.

    The platform became known for hosting African originals and licensed international titles, positioning itself as a strong regional competitor in the streaming space.

    Its growth also aligned with MultiChoice’s push to adapt to the shift from traditional satellite TV toward internet-based viewing.

    What Happens Next for Subscribers?

    For current users, the company says there is no immediate action required.

    MultiChoice promised to communicate clearly with subscribers before any final shutdown takes place.

    We understand that this news may raise questions,

    the company told customers.

    Showmax subscribers are a priority for us, and we are working on plans to ensure clear communication and a smooth transition when the time comes.

    Details about timelines, alternative services, or migration options have not yet been announced.

    The company also stressed that streaming will remain central to its long-term strategy.

    Streaming remains central to our strategy. We will continue to invest in premium content, technology innovation and partnerships to deliver the best possible entertainment experience,

    the statement added.

    Canal+ Acquisition Raises Questions

    The announcement comes shortly after Canal+ received approval to acquire MultiChoice Group, a deal that could reshape the African media landscape.

    While the company did not link the shutdown directly to the acquisition, the timing has sparked questions about how the merger could influence MultiChoice’s future streaming plans.

    So far, the company has not shared information about potential impacts on employees or what alternatives might replace Showmax for existing users.

    The planned shutdown of Showmax marks the end of a major chapter in Africa’s streaming journey. For years, the platform helped bring local stories and global content to millions of viewers across the continent.

    Now, attention turns to what MultiChoice Group will build next as the battle for Africa’s streaming audience continues.

    What do you think about the decision to end Showmax? Share your thoughts with the WhiroBlog community.

    Bukayo Saka Stuns Fans: “I Don’t Know Who Celine Dion Is”

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    Bukayo Saka speaking with Tems during Arsenal’s Link Up interview show.

    Bukayo Saka has surprised fans around the world after admitting he has never heard of legendary Canadian singer Celine Dion.

    The Arsenal and England winger made the confession during a relaxed conversation with Nigerian Grammy-winning singer Tems. The moment quickly caught attention online as the two discussed music and early influences.

    During the interview, Saka casually asked Tems about the artists who inspired her when she was growing up. When she mentioned Celine Dion, the football star responded with genuine confusion.

    Key Highlights

    • Arsenal star Bukayo Saka admitted he had never heard of Celine Dion during a conversation with Tems.
    • The moment happened on Arsenal’s new interview show, The Link Up.
    • Tems reacted with shock, highlighting the generational gap between the footballer and the 1990s music icon.

    A Surprising Music Confession from Bukayo Saka

    The unexpected moment unfolded during the first episode of The Link Up, a new show launched by Arsenal F.C..

    While chatting with Tems, Saka asked about the singers who inspired her when she first started performing as a child.

    “You said you were nine when you started singing,” Saka asked. “Did you have any idols or singers you loved?”

    Tems replied simply: “I loved Celine Dion.”

    Saka then responded with a comment that stunned viewers.

    “I don’t know who that is,” he said.

    Tems immediately reacted with disbelief. “You don’t know who Celine Dion is? Oh my gosh!”

    Saka laughed and asked, “Is that bad?”

    The short exchange quickly went viral online, with many fans amused by the footballer’s honest response.

    Why Saka May Not Know the Music Legend

    Saka was born in 2001, years after Celine Dion dominated global music charts.

    The Canadian singer became a household name during the 1990s and early 2000s with massive hits such as My Heart Will Go On and Because You Loved Me. Over the course of her career, Dion has sold more than 200 million records worldwide, making her one of the best-selling artists in music history.

    By contrast, Saka grew up in a different musical era. Like many young athletes and fans of modern culture, his playlist likely leans toward contemporary sounds such as Afrobeats, hip-hop, and R&B.

    Artists like Burna Boy, Wizkid, and Drake are far more common influences among younger listeners today.

    The conversation with Tems offered a light-hearted reminder of how quickly pop culture evolves across generations.

    A Rare Glimpse into Saka’s Personality

    Despite being one of the most talented players in the Premier League, Saka is widely known for his humble and down-to-earth personality.

    Moments like this interview give fans a rare look beyond the football pitch. Instead of tactics and goals, viewers saw a relaxed conversation between a football star and a global music artist.

    For many fans, the exchange was simply funny and relatable.

    After all, even global superstars sometimes discover famous names for the very first time.

    The viral moment between Bukayo Saka and Tems has sparked plenty of reactions online, with fans debating whether it’s surprising that the young footballer doesn’t know Celine Dion.

    What do you think, should Saka know the music legend, or is this just a generational difference?

    Pete Edochie: “I Spend N40,000 Daily on Electricity” Amid Rising Costs

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    Veteran Nollywood actor Pete Edochie speaking about electricity costs in Nigeria.

    Veteran Nollywood actor Pete Edochie has spoken out about the rising cost of living in Nigeria, revealing the heavy daily expenses he faces just to keep basic services running at home.

    The 78-year-old actor disclosed that he spends about N40,000 every day on electricity and fuel, highlighting the growing financial pressure many Nigerians face due to unstable power supply.

    Edochie shared his concerns during a recent appearance on AIT’s programme JIGSAW, where he also criticised the country’s worsening economic conditions and the state of infrastructure in parts of Nigeria.

    • Pete Edochie says he spends N40,000 daily on electricity and fuel at home.
    • The actor criticised Nigeria’s worsening economic conditions and rising living costs.
    • He also alleged that the South-East has been marginalised in railway infrastructure development.

    Pete Edochie Speaks on Nigeria’s Cost of Living Crisis

    The Nollywood legend expressed frustration over the growing cost of basic amenities in the country.

    According to him, maintaining electricity in his home requires a combination of public power supply payments and additional fuel for generators.

    I spend N40,000 in my home every day for light. It disturbs me a lot,

    Edochie said.

    He explained the breakdown of the daily cost.

    N10,000 for electricity and an additional N30,000 on diesel and fuel,

    he added.

    The actor questioned why everyday living conditions appear to be worsening for ordinary Nigerians.

    Nobody seems to be bothered about what is happening to the common man. Why must it keep getting worse on each new day? Can we not improve?

    he asked.

    Concerns Over Infrastructure in the South-East

    Beyond electricity costs, Edochie also raised concerns about infrastructure development, particularly railway projects in Nigeria.

    The actor alleged that the South-East region has been left out of key railway transportation projects, describing the situation as troubling.

    There was a time when somebody cut off the South-East in terms of railway transportation,

    he said.

    He questioned why development appears uneven across regions.

    Why must there be consistency in going backwards?

    he added.

    His comments echo a broader debate in Nigeria about infrastructure distribution and economic fairness across the country.

    Who Is Pete Edochie?

    Chief Pete Edochie (born 7 March 1947) is widely regarded as one of the most respected actors in Nollywood.

    He rose to national fame in the 1980s after playing Okonkwo in the Nigerian Television Authority’s adaptation of Chinua Achebe’s classic novel Things Fall Apart.

    Before joining the movie industry full-time, Edochie worked as a radio broadcaster and administrator, eventually becoming a director at the Anambra Broadcasting Service (ABS).

    Over the decades, he has received several honours for his contribution to African cinema, including:

    • Industry Merit Award – Africa Magic
    • Lifetime Achievement Award – Africa Film Academy
    • Member of the Order of the Niger (MON), awarded in 2003 by former President Olusegun Obasanjo

    Early Life and Education

    Pete Edochie was born in Zaria, Kaduna State, although he is originally of Igbo descent.

    He attended St. Patrick’s and St. James Primary School in Zaria, before continuing his secondary education at St. John’s College.

    He later studied journalism and television production in England, a background that helped shape his early broadcasting career.

    Selected Filmography

    YearMovie TitleRole
    2023King MabutuKasanga
    2023The Rising Sun
    2023Ifediche
    2022Foreigner’s GodStoryteller
    2021EbubedikeEbubedike
    2020UnroyalKing Okrika
    2018LionheartChief Ernest Obiagu
    2018Trials of Ma’peUncle Wilson
    2016Mummy WhyElizabeth’s Father
    2014IdemiliIgwe
    2008Heavy BattleChief
    2007Greatest HarvestAsika

    Personal Life

    Edochie is married to Josephine Edochie, and the couple have six children.

    The actor is also known to be a devout Catholic.

    In 2009, he was briefly kidnapped but later released unharmed by his captors.

    Pete Edochie’s comments highlight a growing concern among Nigerians about the rising cost of living and unreliable electricity supply.

    As one of Nollywood’s most respected voices, his remarks have once again sparked conversations about economic hardship and infrastructure development in the country.

    What do you think about Pete Edochie’s concerns about electricity costs and infrastructure in Nigeria? Share your thoughts in the comments.

    Humans More Wicked Than Snakes – Baba Ijesha Speaks After Prison Release [VIDEO]

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    Nollywood actor Baba Ijesha speaking after his release from prison in a viral video.

    Nollywood actor Olanrewaju Omiyinka, widely known as Baba Ijesha, has broken his silence months after leaving prison.

    In a viral music video circulating online, the Yoruba film actor claimed that “human beings are more wicked than snakes,” as he shared his side of the controversy that led to his imprisonment.

    The video surfaced about three months after the actor regained his freedom in November 2025, following time spent in a Lagos prison over a sexual assault conviction involving a minor.

    Key Highlights

    • Baba Ijesha released a viral music video speaking publicly for the first time since leaving prison.
    • The actor claimed he was betrayed and framed by someone he trusted.
    • His conviction for sexual assault remains on record, and he has been added to the sex offenders register.

    Baba Ijesha Speaks After Prison Release

    Baba Ijesha served time in a Lagos prison after he was convicted over allegations of sexually assaulting a 14-year-old girl, the foster daughter of comedian Damilola Adekoya, popularly known as Princess.

    The case shocked Nigeria’s entertainment industry when it surfaced in 2021, drawing intense public debate and legal scrutiny.

    After completing his prison term, the actor has now spoken publicly through a music video where he shared his personal account of the events.

    In the video, Baba Ijesha warned fans to be careful about the people they trust.

    My trust was betrayed. I ended up in Kirikiri prison because of a woman,

    he said.

    He also claimed efforts were made to silence him during the controversy.

    She asked them to silence me so that my voice must not be heard. Please listen to my own side of the story,

    he added.

    Actor Claims He Was Set Up

    In the song, Baba Ijesha alleged that the events leading to his arrest were planned.

    According to him, Princess whom he described as a close friend at the time invited him to her home under the pretense of preparing his favorite meal.

    He said he was also told about a movie role and asked to rehearse for a different type of character.

    The actor claimed that when he arrived at the residence, he met people he believed were part of a film production.

    He later realized, according to his account, that there was no movie project and that the situation had been arranged.

    That was how I got captured. The world is wicked,

    he said in the video.

    Baba Ijesha added that the experience changed how he views friendships.

    Please my fans, be careful with friends. They cannot be trusted. The world is evil, and humans are more wicked than venomous snakes,

    he warned.

    The Case That Shocked Nollywood

    Princess first accused Baba Ijesha in April 2021, alleging he sexually assaulted her foster daughter at her residence.

    The case quickly gained nationwide attention and sparked calls for justice and protection for minors.

    In July 2022, a Lagos High Court convicted the actor on charges including sexual assault by penetration and indecent treatment of a child.

    He was sentenced to prison and later spent several years in custody before his release in November 2025, after completing his jail term.

    Despite his recent claims, authorities have stated that the conviction still stands, and Baba Ijesha remains listed on the sex offenders register.

    Before the scandal, the actor was known for roles in Yoruba films such as Afefe Ife and Opolo, where he built a reputation as a comedian and character actor.

    Baba Ijesha’s new video has already sparked fresh debate online, with many Nigerians reacting to his claims and revisiting the controversial case that divided public opinion.

    Watch Video

    What do you think about his latest statement and the reactions it is generating? Share your thoughts in the comments.

    Yul Edochie Blasts Arise TV Anchor Rufai Oseni in Viral Video

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    Yul Edochie criticises Arise TV journalist Rufai Oseni in viral video discussion on media interviews and politics.

    A fresh online clash is drawing attention after Nollywood actor Yul Edochie publicly criticised Rufai Oseni, a prominent anchor on Arise Television.

    In a viral video circulating across social media, the actor accused the journalist of being disrespectful to guests during interviews and questioned his moral authority to challenge political leaders on national television.

    The comments have sparked debate online, with many Nigerians weighing in on media ethics, political discourse, and the role of journalists in holding leaders accountable.

    Key Highlights

    • Nollywood actor Yul Edochie criticised Arise TV anchor Rufai Oseni in a viral video circulating on social media.
    • Edochie referenced a past incident where Oseni was reportedly caught driving on a BRT lane in Lagos.
    • The actor also defended President Bola Ahmed Tinubu, urging Nigerians to give his administration more time.

    Yul Edochie Questions Rufai Oseni’s Conduct

    The controversy began after Yul Edochie posted a video reacting to what he described as the journalist’s confrontational interview style.

    In the clip, the actor accused Rufai Oseni of being disrespectful to guests during television interviews. According to him, journalists should ensure that guests feel comfortable when appearing on live broadcasts.

    How can you invite somebody and make the guest uncomfortable?

    Edochie asked in the video.

    If a guest is not comfortable, the first thing you do is apologise and make the guest feel at ease.

    He also criticised what he described as Oseni’s tone during interviews, claiming the broadcaster sometimes tells guests they can leave the studio if they feel uncomfortable.

    You are insulting people on national TV. You’re a very disrespectful person. That is not journalism,

    Edochie said.

    The comments quickly spread online, fueling discussions among viewers who follow Nigerian political talk shows.

    Actor References Past BRT Lane Incident

    During the video, Edochie also brought up a past road incident involving the Arise TV anchor.

    The actor claimed Oseni had once been caught driving on a Bus Rapid Transit (BRT) lane in Lagos by traffic officials.

    Is this not the same Rufai Oseni that was caught driving on BRT lane?

    he said.

    According to Edochie, the broadcaster allegedly challenged officials at the time instead of immediately apologising.

    When officials caught you, instead of apologising, you were shouting, ‘Do you know who I am? I’m going to call the governor of Lagos State.

    He further alleged that the situation only changed after a video of the incident surfaced online.

    If not because somebody had a video, you could not even apologise. If there was no video, what would have happened?

    he added.

    The incident he referenced previously sparked conversations online about traffic rules and accountability for public figures.

    Edochie Defends President Tinubu

    Beyond the media criticism, the actor also used the opportunity to defend Bola Ahmed Tinubu.

    Edochie argued that Nigerians should respect the office of the President and allow time for the administration to deliver results.

    Jagaban President Bola Ahmed Tinubu is the President of Nigeria, whether you like it or not,

    he said.

    He is our President, you must respect him. The man just came in. Give him time. Rome was not built in a day.

    His remarks come at a time when political debates on television and social media have become increasingly intense.

    Why This Debate Is Gaining Attention

    The clash highlights the growing tension between public figures and media personalities in Nigeria’s political space.

    Television anchors like Rufai Oseni are known for asking tough questions during interviews with politicians and public officials.

    Supporters argue that strong questioning is necessary to hold leaders accountable. Critics, however, sometimes view the style as confrontational.

    Edochie’s comments have now added another layer to that conversation, drawing reactions from both supporters and critics online.

    As the video continues to circulate online, the exchange has sparked fresh debate about journalism, respect in public discourse, and political accountability in Nigeria.

    What do you think about Yul Edochie’s criticism of Rufai Oseni? Share your thoughts in the comments.

    ChatGPT Remains No.1 in Nigeria as U.S. Users Switch to Claude

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    ChatGPT and Claude app icons representing AI platform competition in Nigeria and the U.S.

    While many Americans are deleting ChatGPT, Nigerians are still downloading it.

    The shift began after OpenAI reportedly accepted a $200 billion contract linked to the U.S. Pentagon. The decision sparked backlash in the United States, pushing some users toward Claude, a rival AI chatbot developed by Anthropic.

    But in Nigeria, the story is different. ChatGPT remains the No. 1 free app on the Apple App Store.

    Key Highlights

    • ChatGPT lost its No. 1 spot in the U.S. after backlash over a Pentagon-linked deal.
    • Claude briefly overtook ChatGPT in daily U.S. downloads and rose to No. 1 in several countries.
    • In Nigeria, ChatGPT remains dominant, with no major surge in Claude downloads.

    Why Americans Are Moving Away from ChatGPT

    According to The Condia, the controversy started when OpenAI reportedly accepted a major U.S. defense contract valued at about $200 billion.

    At the same time, Anthropic the company behind Claude reportedly rejected a similar offer.

    The move raised concerns among some Americans about surveillance and the possible use of artificial intelligence in military operations. Online debates quickly followed.

    Many U.S. users began uninstalling ChatGPT. One-star reviews increased sharply, while five-star ratings dropped by nearly 50%.

    Claude also introduced a feature allowing users to transfer their data from ChatGPT, making it easier to switch. For the first time, Claude’s daily downloads in the U.S. surpassed ChatGPT’s.

    Social media campaigns encouraged users to delete ChatGPT. On Instagram and Reddit, posts criticizing the app gained thousands of followers and upvotes.

    Claude later climbed to the No. 1 free iPhone app position in countries like Belgium, Canada, Germany, Luxembourg, Norway, and Switzerland.

    Why Nigeria Is Not Following the Same Trend

    In Nigeria, the reaction has been calm.

    ChatGPT remains the top free app on the Nigerian Apple App Store. Claude has not seen a similar surge in downloads locally.

    One reason may be distance from U.S. politics. For many Nigerians, the Pentagon deal is seen as an American issue. Most users here view ChatGPT as a study, research, or business tool not a defense platform.

    Data supports this strong adoption. A joint report by Google and Ipsos found that 88% of Nigerian adults have used an AI chatbot. That is far above the global average of 62%.

    The report also revealed that 93% of Nigerian companies using AI apply it to improve business operations.

    In simple terms, Nigerians are focused on what the tool can do not the politics behind it.

    Performance Over Politics

    Nigeria has a history of organizing online boycotts. Public figures like Naira Marley and companies like PayPal have faced backlash before.

    Yet this situation feels different.

    For many Nigerian users, AI tools are practical assets. They help with writing, coding, content creation, exam preparation, and business support. Switching platforms is often about performance, speed, and ease of use.

    Some tech-savvy Nigerians are exploring Claude for its writing tone and coding features. However, this interest has not changed national app rankings.

    What This Means for Africa’s AI Market

    Anthropic is expanding globally. In March 2026, it signed a memorandum of understanding with Rwanda and strengthened ties with Google Cloud.

    If Claude positions itself as a privacy-focused alternative, it may attract African governments and large businesses concerned about data protection.

    For now, however, the AI debate playing out in the United States is not unfolding the same way in Nigeria.

    While Americans are reacting strongly to corporate decisions, Nigerian users appear focused on value and functionality.

    ChatGPT remains firmly in control of the local market.

    Global tech controversies do not always affect every region equally.

    In Nigeria, the priority remains clear: performance over politics.

    Do you think corporate decisions should influence which AI tools we use? Share your thoughts in the comments.

    BimpeAI: Yoruba-Named Assistant Changing UK Logistics

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    Sam Adekunle’s BimpeAI helping restaurants and retailers manage orders automatically

    What if your business could answer calls, take orders, and process payments while you sleep?

    That’s the promise behind BimpeAI, a Yoruba-named artificial intelligence assistant built by Nigerian tech professional Sam Adekunle. The tool is now helping businesses in the United Kingdom manage customers, inventory, and deliveries automatically.

    According to a report by Condia, BimpeAI is quietly becoming a powerful tool for restaurants, retailers, and logistics operators from Lagos to London.

    Key Highlights

    • BimpeAI answers customer calls, checks stock, and processes payments automatically.
    • It connects with platforms like Shopify and Google tools to manage orders and schedules.
    • Founder Sam Adekunle plans to integrate it with telecom providers like MTN for African businesses.

    Why It’s Called Bimpe

    In 2010, Nigerian singer Asa released a song titled Bimpe, about a sister-in-law who always interfered.

    Sixteen years later, Sam Adekunle is redefining that name.

    In an interview with Condia, Sam explained that “Bimpe” is actually a play on the Yoruba phrase “Bi mi pe,” meaning “ask me.” The idea is simple: businesses can “ask” BimpeAI to handle tasks for them.

    Unlike many complex tech tools, BimpeAI is built as a “no-code” platform. This means users do not need programming skills to use it. Agencies, automation engineers, and developers can also build advanced tools on top of it.

    How BimpeAI Works for Businesses

    In the UK, BimpeAI supports restaurants and small retailers with what experts call “last-mile logistics.” That simply means the final step of getting products from a store to the customer.

    The assistant connects with systems like Shopify for online stores, Google Calendar for bookings, and local delivery platforms. It can answer customer questions, update stock records, and even complete payments.

    Sam gave an example in his interview with Condia:

    Instead of typing “TV” into an online store like Jumia, a customer could simply say, “I want a TV for my house this size,” or ask for clothing recommendations within a certain budget. The AI then suggests options.

    The long-term plan is even more local.

    Sam hopes to integrate BimpeAI with telecom companies such as MTN. This would allow small businesses in places like Ibadan to receive calls answered by the AI in English or Nigerian Pidgin. The assistant could take orders and update a digital sales record instantly.

    For many small traders, this could mean fewer missed calls and more sales.

    The Challenge: Speed and Infrastructure

    One major challenge is latency. In simple terms, latency is delay. If the AI takes too long to respond or translate speech, customers may hang up.

    Sam believes local infrastructure improvements could solve this problem. He pointed to growing data center investments across Africa and new technologies designed to reduce response time.

    If the system can respond in real time, it could make AI phone assistants practical for everyday African businesses.

    From Ile-Ife to the UK: Sam’s Journey

    Sam’s tech journey began at Obafemi Awolowo University in Ile-Ife, Osun State.

    There, he launched StartupGrind to support students building tech solutions. He later worked at TechCircle, helping startups through incubation and accelerator programs. His career expanded globally when he joined Turing, where he built developer communities across Africa, South America, and Southeast Asia.

    Today, Sam works at Meta, focusing on helping developers and creators grow adoption for their products.

    Across these roles, one lesson stood out: community drives growth.

    BimpeAI scales through partnerships with trusted organizations. By working within established communities, Sam says adoption becomes easier and faster.

    For many African entrepreneurs, hiring staff to answer phones and manage orders is expensive.

    An AI assistant that works 24/7 could reduce costs and increase sales. It may also help small businesses compete globally, especially those serving customers abroad.

    BimpeAI is still growing, but its cross-border focus shows how African-founded technology can solve global problems.

    Would you trust an AI to run parts of your business? Share your thoughts with us.

    Martha AI That Cut 8 Jobs at Zap Gets Smarter

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    Martha AI system used by Zap Africa to automate fintech customer support

    Eight jobs disappeared at Zap Africa. The reason was not a merger or funding crisis. It was an AI agent named Martha AI.

    In February 2026, Nigerian fintech company Zap Africa reduced its staff from 18 to 10. Roles in customer support, operations, and marketing were affected. The company’s AI system, Martha, had taken over many of those tasks.

    Now, the system has been upgraded. And the big question is simple: what does a smarter Martha mean for African workers?

    Key Highlights

    • Zap Africa cut 44% of its workforce after introducing Martha AI.
    • Martha now includes an “empathy stack” that detects frustration and responds in real time.
    • Entry-level, repetitive jobs are most at risk as AI adoption grows.

    How Martha AI Changed Zap Africa

    Martha was built by Moore Dagogo Hart, CTO of Zap Africa and founder of deep-tech lab Cognito Systems. It was designed to automate customer support in fintech companies.

    Before Martha, large teams handled failed transfers, password resets, and account issues. After Martha, many of these problems were solved automatically.

    According to Moore, Martha is not meant to “remove jobs” but to increase productivity.

    One person can now do the work of three or four,

    he told The Condia.

    Still, the numbers are clear. After adopting the AI agent, Zap Africa cut nearly half its staff in one round of layoffs.

    For many Africans working in entry-level support roles, that shift feels personal.

    What Makes the New Martha Different?

    Cognito has now upgraded Martha with what it calls an “empathy stack.”

    In simple terms, the AI can now:

    • Detect a customer’s mood
    • Understand local language and Nigerian Pidgin
    • Identify the real problem behind emotional messages
    • Remove sensitive data like BVNs and card numbers before processing

    If a customer is angry about a failed transfer, the system can sense frustration and calm the situation in real time.

    It can surface information about your customers and the kinds of activity they’re having,

    Moore explained to The Condia.

    Martha works across WhatsApp, websites, email, SMS, and even voice calls. Instead of forcing users to download new apps, it plugs into platforms Africans already use especially WhatsApp.

    When customers call, the voice system can understand tone and respond conversationally.

    Cognito says sensitive financial data stays within African regulatory boundaries, even if some AI processing uses global infrastructure.

    Built for African Users

    Unlike many imported automation tools, Martha was designed with African users in mind.

    The system understands Pidgin and informal speech patterns. Moore said the team built special layers to help the AI understand how Africans communicate and expect to be spoken to.

    That local focus could become an advantage.

    Instead of Africa importing tech tools, this is a case where an African-built system may expand globally.

    If that happens, Nigeria’s tough fintech environment becomes a testing ground that strengthens the product for international markets.

    The Jobs Most at Risk

    Moore does not describe the future as a collapse of work. He calls it restructuring.

    Jobs like entry-level customer support will not be needed as much as they used to be,

    he told The Condia.

    Any job that is repetitive is at risk.

    In the old model, support teams handled routine issues daily. Under an AI-led system, those issues are solved before a human steps in.

    The roles most exposed are junior and process-driven.

    Higher-level managers may remain relevant by supervising AI systems, setting escalation rules, and auditing decisions.

    Moore advises workers to adapt.

    Learn to use AI to 10x your value and your output at work,

    he said.

    But he also admitted the shift is disruptive. He encouraged founders to communicate early if AI adoption will reduce staff numbers and to provide severance packages and AI training where possible.

    Africa has one of the youngest workforces in the world. Many young professionals start their careers in customer support, operations, and other entry-level tech roles.

    If AI systems like Martha become common across fintech and other sectors, the structure of entry-level employment could change quickly.

    At the same time, African-built AI solutions gaining global traction could signal a new era of tech leadership from the continent.

    The opportunity is clear. So is the risk.

    What do you think, is Martha a sign of progress, or a warning for Africa’s workforce?

    Source: The Condia

    Asake Gifts Mum N311m G-Wagon for Ramadan, Video Melts Hearts

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    Asake hugging his mother after gifting her a white Mercedes-Benz G-Wagon for Ramadan.

    “No one like Mama.”

    That emotion defined the moment Nigerian Afrobeats star Asake surprised his mother with a brand new Mercedes-Benz G-Wagon G63 reportedly worth $230,000 (about N311 million).

    The heartwarming gesture happened days after the singer returned to Lagos and shared the emotional video on Instagram on Tuesday, celebrating the Holy Month of Ramadan with an unforgettable family moment.

    Key Highlights

    • Asake gifted his mother a Mercedes-Benz G63 valued at about $230,000 (N311m).
    • The surprise was shared on Instagram with the caption, “Congratulations my love.”
    • The Ramadan gift comes days after he reportedly acquired rare gold pieces worth $1 million.

    A Ramadan Surprise That Stunned Social Media

    In the now-viral footage, Asake, born Ahmed Ololade, is seen leading his mother toward a sleek white Mercedes-Benz G-Class.

    At first, she appears unaware of what is about to happen. Moments later, the realization sets in the luxury SUV is hers.

    Overwhelmed with joy, she hugs her son tightly. The two share laughter and warm words before she steps into the driver’s seat. Shortly after, she is seen test-driving the vehicle while chatting happily with him.

    The video was shared with the simple caption:

    Congratulations my love ❤️

    Fans quickly flooded the comment section with praise, applauding the singer for honouring his mother publicly.

    A Star Who Keeps Family Close

    Asake has often spoken about his upbringing and the role family played in shaping his journey.

    While he keeps most details about his private life away from the spotlight, he consistently acknowledges his mother during major milestones from award wins to major performances.

    The “Lonely at the Top” crooner has built a strong reputation not just for chart-topping hits and energetic stage performances, but also for publicly celebrating those who supported him before fame arrived.

    This latest gesture reinforces that image.

    Luxury Moves Back-to-Back

    The G-Wagon gift comes shortly after reports surfaced that the singer acquired two rare gold pieces a gold-plated Cleopatra ring and an Egyptian hieroglyphic gold ring said to be valued at $1 million.

    These high-value purchases highlight an artiste clearly enjoying the rewards of years of hard work.

    From sold-out shows to streaming dominance, Asake remains one of Nigeria’s leading Afrobeats exports. His latest act, however, shifts focus from luxury to gratitude.

    And for many fans, that’s what truly stands out.

    Watch the Moment Asake Gifts His Mother the G-Wagon

    In an industry often defined by headlines about wealth, this moment struck differently.

    It wasn’t just about the price tag. It was about appreciation.

    Public displays of gratitude toward parents resonate deeply in Nigerian culture, especially during Ramadan a period centered on reflection, generosity, and family.

    Asake’s gesture connects fame with values many Nigerians hold dear.

    The smiles, the hugs, the quiet joy that’s what people are sharing.

    What do you think about Asake’s Ramadan surprise for his mum? Let’s hear your thoughts in the comments.

    Tonto Dikeh Drops “King” Title, Declares Herself Evangelist

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    Tonto Dikeh announcing she will no longer use the title King in an Instagram video.

    “I will no longer be addressed as King Tonto Dikeh.”

    That was the bold declaration made by Nollywood star Tonto Dikeh in a new Instagram video posted on March 1 via her verified handle, @tontolet, which has 7.7 million followers.

    In the clip, the actress announced she should now be called “Woman of God” or “Evangelist Tonto,” describing the decision as an instruction from the Holy Spirit and a new spiritual alignment in her life.

    Key Highlights

    • Tonto Dikeh announced she will no longer answer to “King Tonto Dikeh.”
    • She says the change is based on “instructions of the Holy Spirit.”
    • The announcement was made on March 1 as a symbolic new beginning.

    A “Special Announcement” on a New Month

    The video, captioned with hashtags including #MAMAKING and #AMB.TONTODIKEH, opens with what appears to be a misspelled overlay reading “SPEACIAL ANNOUNCEMENT.”

    Standing in what looks like a library-themed indoor space, with colorful bookshelves behind her and decorative lanterns on the wall, Tonto addressed her followers directly.

    Calvary greetings people of Zion. Happy, happy new month

    she began.

    She explained that March 1 marked a prophetic shift in her life.

    In obedience to the Holy Spirit, I make this declaration

    she said, adding that God was “marching” her away from old things into new promises filled with joy, peace, and grace.

    “You Can Call Me Evangelist Tonto”

    The actress was clear about her new preference.

    I will no longer be addressed as King Tonto Dikeh

    she stated.

    Instead, she gave followers several options:

    You can call me the Woman of God. You can call me Evangelist Tonto. You can call me Tonto Dikeh. You can also call me Auntie Tonto or better still Big T.

    She emphasized that the change was not random but spiritual.

    These are the instructions of the Holy Spirit,

    she said, thanking supporters who had followed her journey

    from a mess to a message.

    The video loops after about one minute and fifteen seconds, repeating her declaration.

    A Public Figure with a Complex Journey

    Born on June 9, 1985, in Port Harcourt, Rivers State, Tonto Charity Dikeh has remained one of Nigeria’s most talked-about celebrities.

    She rose to fame in Nollywood with roles in films like Missing Rib and Dirty Secret, the latter sparking controversy at the time of its release.

    Beyond acting, she pursued music between 2011 and 2017 and later stepped into politics. In June 2022, she was announced as the deputy governorship candidate under the African Democratic Congress for the 2023 Rivers State election.

    Over the years, she has also been open about her faith, personal struggles, and transformation, often describing her life story as one shaped by growth and redemption.

    Tonto Dikeh’s decision goes beyond a name change.

    In Nigeria’s entertainment industry, titles and branding carry weight. For years, “King Tonto” was part of her bold public identity. Dropping it signals a shift not just in image, but in how she wants to be perceived especially by her millions of followers.

    For a celebrity whose life has played out publicly through fame, controversy, politics, and philanthropy, this marks another chapter in her evolving story.

    Whether fans embrace “Evangelist Tonto” fully remains to be seen, but one thing is clear: she is redefining her narrative on her own terms.

    Watch the Full Instagram Announcement Video

    What do you think about Tonto Dikeh’s decision to drop the “King” title?

    Is this a powerful spiritual move or simply a rebrand? Share your thoughts in the comments.

    Omotola Reveals Emotional Reason Behind ‘Mothers Love’ Movie

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    Omotola Jalade-Ekeinde directing and acting in Mother’s Love film about motherhood and sacrifice

    For years, she felt her mother did not truly love her.

    Now, Nigerian screen legend Omotola Jalade-Ekeinde is turning that painful childhood memory into powerful cinema. The actress has opened up about the deeply personal inspiration behind her upcoming film, Mothers Love, set for cinema release on March 6.

    After stepping away from the spotlight for some time, Omotola returns not just as an actress, but also as a first-time director. According to Premium Times Nigeria, the film reflects her real-life journey of understanding her mother’s strict upbringing and discovering the hidden meaning behind “tough love.”

    Key Highlights

    • Omotola says her childhood struggles with her mother inspired Mother’s Love.
    • The film marks her directorial debut after decades of acting in Nollywood.
    • She hopes the movie will restore emotional storytelling and reconnect families.

    How Childhood Pain Inspired ‘Mothers Love’

    Omotola revealed that the story behind Mother’s Love is rooted in her personal life as both a daughter and a mother.

    Growing up as the first child, she said her relationship with her mother was shaped by strict discipline. Her mother focused heavily on raising her properly, leaving little room for emotional bonding.

    My mom, as a first-time mother, felt she needed to train me, and she never had any time for me

    she said.

    She explained that their only real moments together were on Sundays, and even those were filled with discipline rather than affection. As a child, she struggled to understand why her mother seemed distant.

    At one point, she even emotionally connected more with other women she saw as mother figures.

    It was only after she got married that her perspective changed. She began to understand her mother’s intentions and saw the sacrifices behind her strict upbringing.

    Her husband’s relationship with her mother also helped heal old wounds.

    That was when I began to understand her

    she said.

    Bringing Real-Life Emotions to the Screen

    Omotola played the lead role of Labake Rhodes in the film, a character she discovered was surprisingly similar to herself.

    Although she helped write the script, she said the emotional connection only became clear during filming.

    When we were shooting, and it came to life, then it would hit me like, this is so Omotola

    she explained.

    Some reactions from the character felt natural, while others made her realize the difference between her real personality and the fictional role.

    This emotional overlap helped make the performance more authentic.

    The film also features actors including Olumide Oworu, Noray Nehita, Ifeanyi Kalu, Lilian Afegbai, and Nosa Rex

    Mother’s Love - In cinemas nationwide from March 6th, 2026.
    Mother’s Love (Credit_ IG@realomosexy)

    Her Directorial Debut: A New Chapter

    Taking on both acting and directing roles was challenging, but Omotola said directing brought her unexpected joy.

    “So doubling up as a director and actor was tough,” she admitted.

    Surprisingly, she found directing more fulfilling than acting.

    She explained that directing allowed her to focus on creativity and storytelling without being in front of the camera.

    “I totally enjoyed using my brain alone, not my looks,” she said.

    This marks a major milestone in her career, which spans over two decades in Nollywood.

    Her transition into directing signals a shift from performer to storyteller shaping narratives behind the scenes.

    Her Return and Mission to Restore Classic Nollywood Emotion

    After years away from the screen, Omotola says her return comes with a purpose.

    She wants audiences to reconnect with the emotional depth that defined classic Nollywood films.

    “I expect people to see finesse,” she said.

    She believes the film will remind viewers of the realism and emotional power that made older Nollywood movies unforgettable.

    Omotola also described the movie as more than entertainment.

    “This is my movie, Mother’s Love. It’s a gift,” she said.

    She called it a gift for families, mothers, and first daughters who may share similar experiences.

    She also hinted that a sequel may be on the way.

    Omotola’s return comes at a time when Nollywood is evolving rapidly, with more actors stepping into directing and producing roles.

    Her story highlights how personal experiences continue to shape powerful African storytelling.

    It also reflects a growing effort by veteran actors to preserve emotional storytelling while pushing Nollywood forward.

    For audiences, Mother’s Love offers more than drama. It offers healing, reflection, and understanding.

    Omotola’s journey from a misunderstood daughter to a filmmaker telling stories of maternal sacrifice shows the healing power of storytelling.

    As Mother’s Love prepares to hit cinemas, many fans will be watching closely—not just for her return, but for the message behind it.

    Will this film redefine emotional storytelling in Nollywood again? Share your thoughts.

    Source: Premium Times Nigeria

    Omotola’s Daughter Surprises Her as Obasanjo, Celebs Storm Movie Premiere

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    Omotola Jalade-Ekeinde at the premiere of A Mother’s Love in Lagos with celebrities and guests present.

    It was a moment filled with pure emotion. Omotola Jalade-Ekeinde stood backstage at her movie premiere when her second daughter, Meraiah, suddenly walked in unannounced.

    The Nollywood icon had no idea her daughter had flown into Nigeria just for the event. The emotional reunion quickly became the most talked-about highlight of the premiere of her new film, A Mother’s Love, held on Sunday, March 1, 2026, in Ikoyi, Lagos.

    The glamorous event also drew powerful figures, including former President Olusegun Obasanjo and several Nollywood stars, marking one of the biggest celebrity gatherings in recent months.

    Key Highlights

    • Omotola’s second daughter, Meraiah, secretly flew into Nigeria to surprise her mother at the premiere.
    • Former President Olusegun Obasanjo, Jowi Zaza, and top Nollywood stars attended the event.
    • The premiere marked a major milestone ahead of the official release of A Mother’s Love.

    Daughter’s Emotional Surprise Steals the Night

    The most unforgettable moment of the evening came quietly, away from the flashing cameras.

    Meraiah, Omotola’s second daughter, had been out of the country. Unknown to her mother, she made a surprise trip back to Nigeria just to attend the premiere. When she walked backstage, Omotola was standing with family members and special guests.

    The actress froze in shock before embracing her daughter in a heartfelt reunion. The emotional moment reflected the deep mother-daughter bond that inspired the film itself.

    Instagram Video: Moment Omotola’s Daughter Surprises Her

    Guests nearby, including former President Obasanjo, watched the touching scene unfold. The surprise instantly became one of the most shared moments online, with fans praising the strong family connection.

    The reunion added deeper meaning to the night, reinforcing the film’s central theme of love, sacrifice, and family.

    Obasanjo and High-Profile Guests Grace the Premiere

    The premiere was not just emotional. It was also filled with power, glamour, and influence.

    Former President Olusegun Obasanjo made a grand entrance, drawing attention from guests and media cameras.

    Instagram Video: Obasanjo Arrives at the Premiere

    Other notable personalities included billionaire businessman Jowi Zaza, Nollywood veteran Sola Sobowale, actress Ruth Kadiri, politician Dino Melaye, and media personality Denrele Edun.

    Instagram Video: Jowi Zaza and Wife at the Premiere

    Omotola’s husband, Captain Ekeinde, was also present, standing proudly beside his wife during the milestone moment.

    Their presence reflected Omotola’s lasting influence, not just in entertainment, but across business and political circles.

    Inside ‘A Mother’s Love’ and Omotola’s Big Return

    The premiere marks a major step toward the official release of A Mother’s Love, one of Omotola’s most personal projects in recent years.

    Earlier in February, the actress unveiled the film’s cast through a promotional video. She appeared in stunning outfits, dancing and celebrating the project’s completion.

    The film explores the emotional journey of motherhood, highlighting sacrifice, strength, and unconditional love. For many fans, the premiere symbolized Omotola’s continued relevance and dominance in Nollywood.

    After decades in the industry, she remains one of Nigeria’s most respected actresses and filmmakers.

    Omotola’s movie premiere delivered more than glamour—it delivered a deeply human moment that fans won’t forget anytime soon.

    From her daughter’s emotional surprise to the presence of national icons, the night showed the powerful legacy she continues to build.

    What do you think about the emotional reunion between Omotola and her daughter? Share your thoughts.