After more than a decade in the streaming market, MultiChoice Group has announced plans to shut down Showmax, its popular streaming platform across Africa.
The company, which also owns DStv and GOtv, confirmed the decision in a message sent to customers on March 5. The move follows an internal review aimed at reshaping its digital strategy as competition in the global streaming market grows stronger.
For now, the service will remain active, and subscribers do not need to take immediate action while the company prepares a transition plan.
Key Highlights
- MultiChoice plans to discontinue Showmax after more than 10 years in the streaming market.
- The decision follows a strategic review to strengthen digital services amid global streaming competition.
- Subscribers can continue using the platform for now, with further details on timelines expected later.
MultiChoice Announces Strategic Shutdown Plan
MultiChoice Group says the decision to discontinue Showmax came after a comprehensive internal review of its digital services.
In a message to customers, the company explained that the move is part of a broader effort to reposition its streaming strategy and secure long-term sustainability in a highly competitive market.
Following a comprehensive review, the Showmax Board has taken the decision to discontinue the Showmax service in the near future,
the message stated.
Despite the announcement, the company emphasized that the shutdown will not happen immediately. The platform will remain operational while the company prepares a clear transition process for subscribers.
MultiChoice assured users that they will receive advance notice before any final closure date is implemented.
The Rise of Showmax Across Africa
Showmax first launched in South Africa in 2015 as MultiChoice Group’s answer to the growing global streaming trend.
Over the years, the service expanded into multiple African markets, offering local movies, international series, and original productions tailored to regional audiences.
The platform became known for hosting African originals and licensed international titles, positioning itself as a strong regional competitor in the streaming space.
Its growth also aligned with MultiChoice’s push to adapt to the shift from traditional satellite TV toward internet-based viewing.
What Happens Next for Subscribers?
For current users, the company says there is no immediate action required.
MultiChoice promised to communicate clearly with subscribers before any final shutdown takes place.
We understand that this news may raise questions,
the company told customers.
Showmax subscribers are a priority for us, and we are working on plans to ensure clear communication and a smooth transition when the time comes.
Details about timelines, alternative services, or migration options have not yet been announced.
The company also stressed that streaming will remain central to its long-term strategy.
Streaming remains central to our strategy. We will continue to invest in premium content, technology innovation and partnerships to deliver the best possible entertainment experience,
the statement added.
Canal+ Acquisition Raises Questions
The announcement comes shortly after Canal+ received approval to acquire MultiChoice Group, a deal that could reshape the African media landscape.
While the company did not link the shutdown directly to the acquisition, the timing has sparked questions about how the merger could influence MultiChoice’s future streaming plans.
So far, the company has not shared information about potential impacts on employees or what alternatives might replace Showmax for existing users.
The planned shutdown of Showmax marks the end of a major chapter in Africa’s streaming journey. For years, the platform helped bring local stories and global content to millions of viewers across the continent.
Now, attention turns to what MultiChoice Group will build next as the battle for Africa’s streaming audience continues.
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